BLAKE

In our digitally obsessed world, how can the pen reposition itself as relevant to younger audiences? Bic pens are the "no waiting" tool when you just need to get work done. No passwords, no loading bars,.. you just pick up a Bic pen and get your work done quickly.

ART DIRECTION: Bic Pens

PROJECT INFO

Client: Bic Pens

Category: Art Direction

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© 2017 Copyright - Created by Blake Pleasant