ART DIRECTION: Northwestern Medicine
Northwestern Medicine hospitals provide world-class care for all their patients. They needed to communicate their commitment to patient care in Chicago and surrounding suburban markets.
We approached this from different stakeholders perspectives (nurse, doctor, and patient) and we reinforced Northwestern Medicine's strong, humanistic-approach, and their commitment to all their patients, even outside the case and hospital.
They really genuinely care about their patients.
Client: Northwestern Medicine
Category: Art Direction (Advertising)
Art Director + Photographer: Blake Pleasant
Copywriter: Catalina Marulanda