ART DIRECTION: Northwestern Medicine

Northwestern Medicine hospitals provide world-class care for all their patients. They needed to communicate their commitment to patient care in Chicago and surrounding suburban markets.


We approached this from different stakeholders perspectives (nurse, doctor, and patient) and we reinforced Northwestern Medicine's strong, humanistic-approach, and their commitment to all their patients, even outside the case and hospital.


They really genuinely care about their patients.


Client: Northwestern Medicine

Category: Art Direction (Advertising)


Art Director + Photographer: Blake Pleasant

Copywriter: Catalina Marulanda



© 2017 Copyright - Created by Blake Pleasant